Just before we start, let's take a look at our system structure,
understanding how the system work,
can be very useful, it will help you work properly with the system and therefore get better value from it.
the system works in an hierarchy when at the top of the structure there's the 'Parent brand', underneath it will be the 'Brands' that connect to the 'Parent brand',
and at the end will be 'Campaigns' that bond to the brand.

Note: it's not mandatory to have a 'Parent brand'.

when creating 'Campaign', you will have to choose a brand that bond with it, working this way can produce better a data analyze about your activities and campaign traffics and always keep you sharp.